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Sustainability and innovation in the Brazilian supply chain of green plastic based on renewable resource (ethanol from sugarcane)

Eugenio Avila Pedrozo and Giana Vargas de Mores

 The aim was to examine how innovation occurs in the Brazilian green plastic supply chain by substituting a renewable resource (ethanol from sugarcane) for a non-renewable one (naphtha), while focusing on the focal organizational and considering sustainability. A qualitative analysis, exploratory and descriptive case studies were both part of the project. With Braskem as the focal organization, there were thirteen interviews. For research, the diamond of complete invention was used. The characteristics of green plastic extrapolate the essence of technical advancement, according to the findings The product's sustainability is related to the use of renewable input (ethanol from sugar cane), illustrating the fact that carbon dioxide is absorbed from the environment during sugarcane production and remains fixed during the product's life cycle. In fact, an entire Brazilian sugarcane supply chain was used to replace a nonrenewable resource (naphtha). The production of biopolymers is justified by the finite nature of oil and its consequent increase in greenhouse gas emissions. Because of the climate benefits obtained from sugarcane production and the amount of available land for cultivation in Brazil, this development was possible. The focal organization was able to instigate innovation across their entire supply chain, deciding which upstream and downstream effects to deliver to consumers in the form of green plastic innovation. Carbon dioxide capture resulted in a reduction in greenhouse gas emissions. The key upstream factor that caused these outcomes is thought to be the Conduct Code for Braskem Ethanol Suppliers. The focal organization's key downstream effects are related to the environmental value indicated by this product. The focal organization recognized potential customers, and the IM greenTM label was developed for them, which can be called a significant downstream spillover.